Syncell is a biotechnology company based in Taiwan, specializing in cellular microscopy technology. They are the proud founders of the “Microscoop,” a product capable of using advanced AI algorithms to select and highlight individual proteins within microscopic imagery. I connected with Syncell in Q3 of 2023 as a contracted creative director to assist in refreshing a myriad of branded assets, and to help align and center a brand image that was in flux.

Over the course of my contract, I made some key decisions that helped propel the brand's visual identity forward, while prioritizing legibility and adhesion to the strict compliance laws that are essential in biotech and medical spaces. The most notable component of the project were my packaging designs. I used unique illustration techniques to represent the concept of "protein selection," to create a package that would stand out in any lab, and appear very clearly branded in an industry that often overlooks aesthetics.

Additionally, I worked on refreshed app icons, assorted social media & print promotional materials, and an early draft of a refreshed homepage to improve both the brand image & the UX/UI of the site.