Shoplogix is a SaaS company that offers a suite of tools for managing and optimizing manufacturing in factory settings. As one of the largest manufacturing software companies across North America and Europe, brand image is paramount to their success, and first impressions are everything.

In addition to refreshing the company’s website, I was tasked with developing a series of original animations to better communicate some of the company's core offerings. In a software environment, visualizations such as these are a crucial part of communicating what a digital tool is capable of where a screenshot or UI mockup would fall short. These pieces were digitally illustrated before moving to After Effects for animation, making use of the Duik Bassel plugin for rigging. The finished animations were ported to Lottie to ensure smooth rollout and minimal impact to website performance. Below are four of my favorite animations from the set.