NedGraphics is a global textile design software company, specializing in a suite of software serving the fashion, apparel & home décor industries. After undergoing a lengthy rebranding exercise in 2022, the company website was the obvious candidate to receive a fresh coat of paint. 

The website rework consisted of a lot more than just applying the new brand, the entire website needed to be built from the ground up to solve significant organizational issues. With a catalogue of over 23 products (each with a dedicated page), it was essential to develop an improved navigation system and product hierarchy to ensure simple and consistent user flows. 

Aesthetically speaking, we had freedom to experiment with how exactly to implement the brand on such a large canvas. How this manifested itself was in a stripped-back design that relied heavily on tasteful uses of white space, counterbalanced with bright pops of colour from the various mesh gradients designed as part of the company rebrand. During the redesign, I worked with a handful of members from the NedGraphics team to make sure we struck a balance between meeting the needs of the client’s users & rolling out a fresh website that adhered to modern aesthetics.

The final result was a very strong website with efficient and logical UI design that was extremely well received by the client and their user base. This project could not have been completed without the talents of Valerie Tesoro (PM), Holly Smith (PM), Pedro Wanguestel (Assistant Designer) & Gabrielly Petri (Assistant Designer). This work was completed while employed at Find your Audience