NedGraphics is a global textile design software company, specializing in a suite of software serving the fashion, apparel & home décor industries. Established in 1978, the company logo had undergone very few changes and needed a refresh to propel the brand into modernity. With a massive user base, it was essential that this rebrand would ensure total recognition of the original logo while also toeing the line between the familiar and the contemporary. The new brand had to simultaneously appeal to its existing users while attracting a fresh swathe of modern textile design professionals.

Throughout the process, I worked closely with a wide range of essential company stakeholders, ensuring all voices were heard, and their desires for the brand reflected in the final product. I operated iteratively, going through countless revisions, until we arrived at a final brand. This was an extremely comprehensive rebrand, which entailed a full brand book, media templating & of course a refreshed website.

What emerged from this product was a refreshing, energetic, and timeless logo, which successfully reflected NedGraphics’ creative spirit, versatility, and industry prowess. This has been one of my largest and also most successful corporate rebrands to date.

This work was completed while employed at Find your Audience