NedGraphics is a global textile design software company, specializing in a suite of software serving the fashion, apparel & home décor industries. To maintain their international stature, they frequently attend as exhibitors at high level trade shows. To accurately represent their wide range of products and draw prospective leads, the client required an evergreen promotional video to play on a loop within their booth. 

What ensued was a lengthy storyboarding exercise that involved working out exactly what type of story the client wanted to tell, and how best to communicate that story. We worked through a variety of approaches before landing on a mixed approach of software renders, paired with aesthetically pleasing shots of textile products in various stages of their production lifecycles. 

I worked closely with the copy team to develop key phrases that encapsulate the brand story, and drive home concepts of versatility, optimism and a strong creative spirit. With an overwhelming number of tracked shots, I significantly developed by skills in animated composition, and ended up becoming quite proficient in working with MochaAE to produce compelling tracked composites of screens in motion.