A project particularly close to my heart, Locke’s Supply Co. is my own business that I operate on a seasonal basis. Launched in the Winter of 2021, Locke’s Supply Co. specializes in cocktail syrups and other dry goods of my creation. As the sole employee of Locke’s Supply Co., it has been an eye-opening experience to be responsible for every aspect of a product launch.

From design & branding, to promotion, copy writing & even business management & financials, it was very valuable to see how all of these essential components operate in harmony to make (or break) a business. I was very fortunate to find almost immediate success with the product, completely selling out of stock at virtually every event I attended.

The brand lies at an intersection between hand-made, “craft” products, and sleek, minimalist luxury. I achieved this by using a flat, single color approach to the logo, with familiar and warm iconography. This approach lent itself to virtually any colorway, which became the main visual tool I used to differentiate between different products. Typographically, I opted for the quirky “format 1452,” a din style typeface that brought a vintage flair to the brand, while still reading quite clean and upscale.