The Find Your Audience rebrand was a massive creative undertaking that represents over a year of dedicated work from a talented team of creative strategists, designers and marketing experts. I had the pleasure of workign with this team as the creative director and senior designer. The result of this hard work was a fresh, versatile brand that will remain an essential and memorable component of the agency of years to come. 

Where the initial brand was cold, dark and frankly creatively limited, the new brand is loud, in your face and fun to engage with. The brand draws inspiration from a wide range of art history sources, reaching back to Marcel Duchamp, René Magritte and the Dadaist movement, right up to contemporary icons like KAWS and Banksy. In an attempt to distill our brand down to a  single phrase, we landed on "Because we can -- so we did".

One of the core concepts of the brand identity is a sense of randomness and modularity. This is reflected in a our imagery, color palette, typography and especially our logo, all of which are detailed below in the brandbook. 

The overhaul consisted of the core brand identity, a website overhaul, brand collateral, a new slide deck template / strategy and promotional videos to unveil the new identity to the agency's audience. Almost all of the aformentioned items are documented below, less the brand announcement video, which is showcase here. 

This work was completed while employed at Find Your Audience